Sofia Gutierrez
(916) 792-2401 
State Convention Announces New Strategic Plan, National Speakers, and Unveils Timely Panels

SACRAMENTO – The California Hispanic Chambers of Commerce  (CHCC), the premier organization promoting the development of Hispanic entrepreneurs and emerging Latino businesses in California, announced today highlights of its upcoming Annual Convention scheduled for August 22-24 in Los Angeles.

This year’s 39th Annual convention theme “California’s  Voice”, will celebrate the history of CHCC leadership, reflect on past accomplishments as well as promote the growth and contributions of Hispanic business to California’s economy.
Among this year’s convention speakers are: Richard Montanez; The Honorable Gaddi Vasquez;  Actor Enrique Castillo; Carlos J. Valerrama – President at Center of Global Trade & Foreign Investment; Assemblymember Lorena Gonzalez Fletcher;  Red. Lt. Col. Olga Custodio; Actor Pepe Serna;  Mayor of Guaynabo Puerto Rico Mayor Angel Perez Otero; Mary Ann Gomez Orta – President at Congressional Hispanic Leadership Institute; Marissa Solis – General Manager & Vice President-Hispanic Marketing for North America Beverages at PepsiCo; Alice Rodriguez – Regional Director, Consumer Banking and Wealth Management at JPMorgan Chase Bank, NA; Lisa Stevens – Regional Banking Executive, Western Region at Wells Fargo & Company, and many more.
Los Angeles Mayor Eric Garcetti, and California Gubernatorial Candidate John Cox will be participating in fireside chats with CHCC President/CEO.
“We are excited to bring the largest gathering of California business leaders to Los Angeles for our historic 40th year celebration,” said Julian Canete, President and CEO of the CHCC.
Convention panels and discussions surrounding business and Latinas will include the following:
  • The State of Latinos in Hollywood: Taking Our Place at the Table
  • Decoding International Trade
  • The Future and Impact of Hispanic Chambers
  • Are you prepared for the Cybersecurity Challenge?
  • Building Resiliency: Managing the Impact of Increased Wildfires
  • How robotics and AI will disrupt the Latino labor market and how prepare for it
This year’s convention will feature Procurement Matchmaking – where major corporations, government agencies and minority-owned business executives can meet.
As the CHCC celebrates 40 years-the CHCC has developed an aggressive strategic plan to address the needs of its membership and diverse small businesses across the state. The CHCC plans to embrace advocacy through identification and assessment of issues to combat through legislation with the help of grassroots strategies. Additionally, the CHCC will strive to share a compelling and vivid story of its members’ efforts through events and programs such as this major annual convention. Membership and branding goals have also been set, including more rigorous recruiting efforts, an accreditation program, and more comprehensive involvement of regional chambers.
“The conference will honor the accomplishments of Hispanic-owned businesses, while helping many small-business owners with the information and other critical details they need to survive and thrive,” added, Julian Canete, President and CEO of the California Hispanic Chambers of Commerce.
For more information, including registration, convention agenda, sponsorship or exhibitor opportunities, please visit or call (916) 444-2221.
About the California Hispanic Chambers of Commerce
The California Hispanic Chambers of Commerce (CHCC) has a network of over 65 Hispanic chambers and business associations throughout the State of California.  Through its network of Hispanic chambers and business associations, the CHCC represents the interest of over 800,000 Hispanic business owners in California.  The CHCC is the premier and largest regional ethnic business organization in the nation that promotes the economic growth and development of Hispanic entrepreneurs and California’s Emerging Businesses. For more information, please visit our website at  
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